Purpose & Vision


We believe that change starts with each of us.

Watch our co-founder Jannik Kaiser talk about The Simplicity of Changing the World.

The inside out approach

We believe that change starts with each of us.

We each have an impact every day - on the people around us, our surroundings, our communities and our environment. Every little action, decision and conversation can have an impact that ripples out. For us, the first step is acknowledging this: what I do has an impact.


The second step is get clear for ourselves what we deeply care about and what inspires us.   In times of rapid transformation it is more crucial than ever to develop and nurture this inner clarity: to be able to navigate uncertainty and build resilience in ourselves and others.


Getting clear often means making decisions. Decisions about what stories we tell ourselves, about what we need to let go of, and about what we want to fully commit to and act on. The third step is to make decisions.


Change might start with us, but it doesn’t end there. When we team up with others who align with our values and we support each other to take positive and collaborative action, we have impact on a bigger scale.