Pedro Portela is systems engineer and systems and network science expert who collaborates with Unity Effect in the areas of Social Network Mapping & Empowering Networks services. In this article, he dives into the the power of digital social networks & the importance of developing sustainable tools and methods to navigate social complexity*.
In his 2012 book, ‘A History of the World in Twelve Maps’, Jerry Brotton takes the reader through a tour of twelve maps that were created in twelve distinct moments of human history. The last of these maps, is Google Earth. Throughout the book, the author makes the case that map making isn’t a passive exercise of observation, geometric abstraction and skillful craftsmanship. Map making has been a part of human cultural, artistic and economic activity across time and space. A map is a product of the mental model of the civilisation that created it.
For that reason, one of the most commercially valuable maps in the world right now, is not a geographical map. It’s a network map; it’s a social network map that companies like Facebook, Twitter, and Google curate from the data provided by all their users. It’s a map of us and our digital connections that only these companies can contemplate in its fullest.
Cartography is always biased and if there’s any lesson to take from Jerry Brotton book, it is that ‘(…) individuals and organisations have appropriated world maps for their own symbolic and political ends, regardless of the cartographer’s claims to comprehensiveness and objectivity.‘
The disruptive power of digital social networks and the graphs behind them has been proven in the last decade: it has been found to be the culprit of the Arab spring movement, the Brexit vote, presidential elections, #metoo movements; the list goes on and on.
We are living in an era where every one of us can be a cartographer and systems map maker of their own community and field. Yet, the end game is not the map itself. Actually, there is no end game at all. The mapping process is perpetual and is the change process per se. Mapping invites you to explore and to ask questions. It is by trying to answer these questions that you live out the change process before it gets represented on the map.
If we’re working, for example, in the peacebuilding field, trying to support locally led peacebuilding initiatives in remote areas of the World, starting out with a ‘beginners mind’ of a cartographer of social systems,we might open up extraordinary avenues of discovery. Who is out there? How are we all linked? Who or what organisations are missing? What are the blind spots of the map? As we fill in the blanks on the map, we are weaving these people, organizations and movements together and thereby hosting an implicit space for social innovation and creativity; nature abhors the vacuum.
What is most interesting in the Cantino map below is not the areas that are mapped, but the areas which are not (like most of Brazil, for example) as those parts invite our curiosity to exploration.
As an example, the picture below illustrates one of the outcomes of a participatory social network mapping exercise during the Global Festival of Action, last May in Bonn, Germany.
With this map, you can not only explore who attended the event, but most importantly how you are connected to the wider ecosystem of SDG’s. This can be either through personal connections, through shared interests or simply my matching offer and demand of skills. I believe this type of map, if kept alive, can significantly contribute to the assessment and the improvement of social capital among systems change networks. Take a look at the full report on the Global Festival for Action, here.